It costs a business approximately 5-10 times more to find a new customer than it does to retain an existing customer and this is the fundamental premise behind loyalty programs. Loyalty programs are an excellent way for businesses to retain…
Consumer trust and loyalty are critical elements to the success of any brand. For companies dealing with sensitive consumer data including financial institutions and tech companies, consumer trust goes hand in hand with brand survival. Not only do these companies…
Franchises who can effectively overcome the challenges associated with digital marketing stand to gain an enormous competitive advantage. With more than 28 million Canadians using mobile devices to surf the net, text, email, shop and connect, franchises equipped for the…
How can your construction material company reach the 2.206 billion people using social media? With 30 per cent of the world’s population actively participating on social media networks building material companies have an incredible opportunity to reach more potential consumers…
Brand integrity refers to the need for beverage alcohol brands to present and represent themselves in the same way consistently over time. Strong brand integrity is a quality that is sought out by consumers as well as potential business partners….
