Video as a Marketing Tool
Video marketing is tried and true. Television commercials have been around for decades, and many have been elevated to the point of becoming cultural icons. It is safe to say that video as a marketing tool is no fad. But…
5 Marketing Tips for Your New Franchise Brand
It’s tough being the new kid on the block. New franchises face numerous challenges that established brands no longer have to worry about, including creating a name for themselves, properly positioning themselves in the marketplace and ensuring that procedures and…
Does brand integrity affect your building supply company?
The success of your construction company depends on how well it manages its brand integrity, a pain point for any business that relies on vendors or dealers to sell their products. Having independent dealers as the customer-facing point of contact…
Win-Win – the Pros of Community Involvement and Sponsorship for your...
Community involvement and sponsorship are good for the community, but it’s also good for your brand. Studies show that doing good in our communities makes us happier and healthier. In addition to the individual benefits, there are also extrinsic benefits…