Design is something that is typically under appreciated and under valued as a marketing asset, probably because our brains automatically absorb visual elements without necessarily thinking about the impact they have on what we are reading or viewing. In fact,…
Digital marketing (often called online marketing) is a rapidly expanding and ever-evolving field. New innovations are announced on a regular basis, and it can be difficult to keep up with the latest trends. The tried and true methods of ‘old’…
Direct mail campaigns are popular because their effectiveness has been proven time and time again. Studies show that for every $167 spent on direct mail, marketers sell $2,095 in goods. In fact, 89 per cent of Canadians surveyed by Canada…
Sports marketing remains one of the most effective advertising channels for franchises because it targets specific consumer segments while also tapping into fan loyalty, which helps franchises increase marketing reach and build community good will. Sports fans are loyal and…
Construction is one of Canada’s biggest industries. According to Timetric’s Construction Intelligence Center, Canada’s construction industry could grow from $373 billion in 2015 to over $414 billion by 2020. This increase is being fuelled by legislation aimed at boosting infrastructure…
Endorsements have been a long time standby of the beverage alcohol industry. But in the new marketing landscape does this traditional relationship hold up? Is the value of endorsements for the beverage alcohol industry real or contrived? The new media…
