At the beginning of the year the experts made their annual marketing predictions. Now that we’re more than half way through 2016 we can see some predictions, like the prevalence of content produced by Artificial Intelligence (AI), have fallen to…
What is UX? UX is short for ‘user experience’. There is no single universally agreed upon definition, because the concept encompasses many dimensions. Most often the term UX is applied to digital products, especially websites, but it is equally applicable…
Maintaining brand consistency is a challenge faced by many franchises. According to Gary Findley of the International Franchise Association, “multi-unit franchises may face a variety of difficulties along the way toward building brand consistency.” Findley points out that “balancing brand…
Success stories are excellent tools for sales and marketing professionals. Case studies, customer testimonials and endorsements quickly build credibility with potential clients that may never have heard of you or your business before. This is especially true for B2B businesses…
Canada is a smorgasbord of alcohol retailing systems. Some provinces are entirely government run, Alberta is entirely private, and most are a combination of both. This creates a unique situation for marketers. Here’s how the retailing system breaks down by…
