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Strategies For Success

Does it Matter if a Brand is Authentic?

When it comes to marketing, authenticity isn’t always the first word that comes to mind. After all, marketing is generally about achieving results through a carefully crafted image, and meticulously planned campaigns. According to the developers of the Perceived Brand…

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Online Marketing

Is Your Website Helping or Hurting Your Business?

For quite some time a company website has been more than a luxury or add-on. Websites play an important role in business and sales operations and are now a necessity in our tech-focused world. As such, the conversation has moved…

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