October 2018 - Errington Marketing

A writing-rich future means business must customize content by audience and...

You wouldn’t write a text in the same format as you would a letter, and you probably use different language with friends socially than in a meeting with your boss. You naturally customize your language and tailor your discussions based…

Marketing Tactics

What is Native Advertising?

Native advertising is the latest 21st century marketing evolution. Today, consumers are more empowered, savvy, and traditional ad averse than ever before. Consumers want real content with real value – that is why they are on the Internet in the…