A/B testing (also called split testing) is the process of running two or more concurrent versions of content on the same medium, with the same desired outcome, to determine which version is most effective. Often A/B testing is used on…
You wouldn’t write a text in the same format as you would a letter, and you probably use different language with friends socially than in a meeting with your boss. You naturally customize your language and tailor your discussions based…
When it comes to marketing, authenticity isn’t always the first word that comes to mind. After all, marketing is generally about achieving results through a carefully crafted image, and meticulously planned campaigns. According to the developers of the Perceived Brand…
Businesses of all sizes have more marketing options than ever before. That means that you have more opportunities to promote your business – but so does your competition. How do you set your business apart and break free from the…
Earlier this month Nintendo and Niantic (a Google spinoff) launched Pokémon GO – a game that has everyone talking. Whether you’ve played it or just wondered what it is, there is no doubt that Pokémon GO is the start of…
Because readers of our blog and emails have expressed an interest, we occasionally take the opportunity to share some facts and general information about our company and or our staff. The following interview appeared in a recent edition of the…
